Laocoons Influence on Renaissance Artists - 2087 Words

The Renaissance was indeed a proud moment in history. It was a time of the revitalization of antiquity, breakthrough scientific discoveries, and profound, inspirational artwork. The desire and urge to establish stronger connections with the classical past brought about the search and discovery of many ancient manuscripts and artworks. One of the most celebrated discoveries occurred during the height of the Renaissance: The Laocoon. Perhaps one of the world’s most famous Hellenistic sculptures, it was originally located in the palace of Titus. It was then lost for over a thousand years before its rediscovery in 1506. Pope Julius II immediately acquired it, and displayed it in the Vatican Museums. The renowned discovery of one of the few†¦show more content†¦The Trojans accepted the gift, and at night, the Greeks slipped out of the horse and opened the city, which led to the fall of Troy. Laocoon was a high priest of Troy who warned against accepting the wooden horse. F rustrated that the Trojans were ignoring his warnings, Laocoon threw a spear at the giant wooden horse, and spurned the rage of Poseidon (who, along with the other Gods favored the Greeks) to send giant sea serpents to strangle him. One of the major significances of the Laocoon Group was the timing and effect of its celebrated discovery. Prior to its discovery, the only known records of its existence were from ancient manuscripts and records by Pliny the Elder. Buried underground for over a millennium, the Laocoon Group emerged once again after its discovery near the baths of Titus in 1506. This was during the height of the Renaissance, an era of the revitalization of the classics. Due to the strong desire to possess the great works of antiquity, its discovery was an immediate success. Discovering the Laocoon was like discovering the Titantic; an ancient treasure finally revealed after endless years of searching. Pliny the Elder (23-79) was an ancient author and philosopher who lived from the reign of Nero to that of Vespasian. His encyclopedia, Natural History, was a collection of much of the known knowledge of his time. In it, he describes the Laocoon as â€Å"a work

Virtuality vs. Reality Free Essays

Your Name Eng. 111-01 Teachers Name Virtuality Vs. Reality Computers have become one of the most sought-after devices to date. We will write a custom essay sample on Virtuality vs. Reality or any similar topic only for you Order Now One reason perhaps is the overwhelming popularity of the internet. Seems as if no one is immune to using the internet and even some restaurants offer free wi-fi for their patrons. There is virtually nothing that can’t be done on the internet. Because of its popularity, everyday millions of people log on the internet either for online shopping, socializing, or researching. Going to malls and department stores may soon be a past activity for the busy person due to the popularity of shopping on the internet. People may chose shopping online because it is very convenient, cheap, and variety is offered right at a person’s finger tips. First of all, the convenience of shopping online is very time saving, and it eliminates the need to drive around to several different stores searching for that perfect gift. For example, a person can shop right at home using a smartphone, a laptop, or an Ipad in the convenience of her own bed. In addition to being convenient, online shopping can be money saving. Searching for deals online can save an individual a lot of money. Besides finding deals on the internet; moreover, staying home, and purchasing online can also save tremendously on gas expenses. While saving money is a good asset of shopping online, included in shopping online is the wide selections of websites to chose from. Depending on what a person is looking there is always something unique that can be found shopping online. Since there are so many stores available right in the palm of one’s hand, why would anyone want to leave home? In brief, if one makes up her mind to stay home and do online shopping, she would not only be saving time and money but can also have the world wide web of shopping readily available at her finger tips. Having considered shopping online to being popular for the busy person, it is also reasonable to look at socializing through the internet as a preferred way that most timid people communicate. One example of social communicating online is the constant use of Facebook. People from all walks of life, from different ages, different nationalities, and social classes sign on to Facebook everyday to keep up with the statuses of their Facebook friends, comment on their statuses, or to simply see how their friends are doing. An individual can also use Facebook to stay in contact with far away family members, to search for missing family members, to communicate with old classmates, or to play online games with their Facebook acquaintances. In addition to connecting with people on Facebook, there are several online gaming websites that cater to a more eccentric way of socializing. For instance, a game called, â€Å"World of Warcraft† is a widely played game where one can socialize with another individual through in-game chat messaging. In this online gaming world, individuals can communicate with one another, help each other complete missions, and conquer the game. Online gaming is also an easier way of conversing for a person who is intimidated by meeting new people in real-life. Finally, a person can meet new people through online dating more simply than meeting them in person. Online dating would eliminate the nervousness one feels in real-life and would give way to a more relaxed person. Not only will an individual be more comfortable, but online dating would allow her to be more herself. Individuals who engage in online dating can socialize through messaging, email, the dating website, or cell phones. There are several different ways using the internet can bring people together whether it be Facebook, online gaming, or online dating. Thirdly, conducting research online is another important feature of the internet and adds to its popularity. For example, a student has a project due at school and instead of spending hours looking in a library,the student, on the other hand, can go right to a computer and find all the information he needs to complete his project. Not only can a student find research material for his school project, but can also find ideas for craft projects. Searching online can be very helpful when it comes to â€Å"do-it-yourself† projects. Mothers can go online to research craft ideas she and her child can do together as family time. Moreover, mothers can not only find â€Å"do-it-yourself† projects, but can use the internet for researching recipes. There are thousands and thousands of databases full of recipes. From easy thirty minutes meals, to crockpot cookers, and baked goods, characteristics of these recipes can be found on several different websites. For instance, if an individual wants to find a recipe for banana read, all that one would need to do is to go online and Google banana bread recipes. In conclusion, with people using the computer every day, it is no wonder that the internet has become so popular. Because an individual can shop, socialize, and research areas of interest on the computer, society has become dependent on the internet. The ultimate question is have we as a society become more comfortable with machine than to come face to face with man. How to cite Virtuality vs. Reality, Essay examples

Integrated Marketing Communication Samsung Samples for Students

Question: Discuss about the Integrated Marketing Communication. Answer: Marketing Communication of Samsung In the era of globalisation, the large scale companies like Samsung has to adopt some of the marketing tactics which helps in building communication between the business and the consumers. Integrated marketing communication helps Samsung in developing the strategic marketing process and ensuring its success in establishing communication with the customer. Samsung faced the explosion of battery scenario which hampered its brand image. To restore its brand value and equity, the company is using some marketing techniques (Brindha, 2014). The current marketing techniques used by Samsung are: Marketing communication mix of Samsung Advertising: Samsung is one of the leaders in the telecommunication devices industry. The brand uses attractive advertising techniques and ideas to create an interest in the target consumers. Advertisements are created by keeping the thoughts, culture, demographics and behaviour of customers in mind. Advertisements establish an on direct kind of communication between the company and the users. Samsung always tries to come up with latest techniques and features in its products which are highlighted in its advertisements either in print media or digital media (Brindha, 2014). Sales Promotion: Sales promotion is the technique which is used to boost sales of Samsung phone sets. The company often uses the sales promotion tactics like Buy Handset and get talk value free or win a trip to XYZ, etc. This encourages the customers to buy more in the greed of gifts and prizes. The customers feel more valued and powerful and the company gets successful in levelling up their sales. Sales promotion helps the brand in boosting up the sales in a short period of time. Social media: Social media is the latest trend of establishing communication. It is communicating through the social media platforms. Samsung has excellent presence on Facebook, twitter and other social media platforms where it uses tactics to communicate with the masses. For e.g. Samsung keeps on posting about the latest contests and latest offerings of the brand on Facebook and this helps in promoting the offerings of the brand (Mihart, 2012). Events: Marketers are creative and they always have to think out of the box. The marketers of Samsung are always in an attempt to create something new which creates interest in the people for the brand. Samsung often takes parts in famous, world class events which help in establishing communication with the masses. For e.g. Samsung sponsors the world level sports events, music events, etc. where the visibility of brand increases (Mihart, 2012). Samsungs Brand Image and Consumer Brand Awareness Building a good brand image has become a challenging task in the present global competitive environment. Samsung has positioned its brand successfully in the markets but has to face a tough competition with other brands like Apple, Sony, Motorola and more. As per Samsung (2017), their vision in 2020 is to inspire the World and create the Future. This shows that Samsung is placing its brand as the innovative and creative world to present something new always to its customers. Since its inception, it has been among the world leaders of telecommunication handsets and aims to deliver quality products to its customers. As per Jain (2017), Samsung and Apple are the two big leaders in the Smartphone industry and Samsung holds 21% of the market share. Samsung launched many successful smart phones in market like Galaxy S7, Note 7 and many more but as soon as the news of explosion of Note 7 models came up, the brand has to recall the handsets and its damaged the brand image of the company. Despite the huge brand loss, Samsung was able to make good number of sales because of its strong market presence. The company is continuously trying to recover its brand image and to make a terrific comeback. For measuring the brand equity, a customer based brand equity Model has been designed by Kevin Lane Keller. Figure 1: Customer Based Equity Model As per this model, this is a framework which creates a blueprint for the strong brands. Samsung brand equity and brand awareness can be measured through this pyramid (Keller, Parameswaran, and Jacob, 2011). The model says that building a strong brand includes four steps which are: Establishing the brand identity of SamsungDeveloping the meaning of the brandGetting the positive responses for the brandInvolving brand with the customer relationships (Fayrene and Lee, 2011). By following these steps, Samsung establish six brand blocks which are Brand Salience, Brand performance, Brand imagery, brand judgements, brand feelings and brand resonance. Brand resonance is achieved when all the other brand building blocks are achieved. This shows that the customers are highly loyal towards Samsung. The model works successfully when the planning and implementation of the strategies of brand is done effectively (Fayrene and Lee, 2011). Samsung has such a strong brand image in Australia and across the world that it dominates the markets and gets loyalty from the customers. As per the report from Brand Finance (2012), Samsung is among the top 10 most valuable brands. This shows the credibility and equity of the brand. Samsungs Brand Meaning Samsung is the brand well known by everyone. The brand belongs to Korea where the brand name means Three Starts or Tri stars. The name is purely Korean. These three starts were also reflected in the logo of the company till the year 1992. It shows that the brand is powerful like starts are in the sky. Samsung is the big brand around the world which keeps quality and customers needs as its core features. Samsung has adopted the concept of New Management in 1993 and since then, the company has gathered huge success. Too ensure the high quality of the products, the brand produce Smartphone handsets in its own factories. There are more than 80 countries in which the company operates and earned more than $180 billion of revenue in 2012 which is expected to grow at $400 billion in the year 2020. The company has a competitive edge because of its Research and Development activities (Samsung Newsroom, 2017) Figure 2: The evolution of the brand logo of Samsung Source: (Victor, 2014) The company also won many awards for its designs and innovations. The company has a main focus on the customers delights and insights. Samsung Galaxy smart phone was the perfect example of it. The company also works for sustainability of future. It looks forward, invest in latest technologies and care for environment. The products of Samsung receive global standard environmental certifications. It has already invested more than $5 billion in the years 2009-2013 to minimise the emissions of greenhouse gases (Jain, 2017). The name Samsung was chosen by its founder Lee Byung- chull because he had a vision to make company big and powerful like starts in the sky. The company is No. 1 in smart phones and aims at delivering best experience to the consumers. The sales of the company began to increase when it launched Galaxy series of smart phones. The brand believes that technology can change the world for the better. There are infinite numbers of ideas which can be put into application for betterment of people. Technology can open doors for new possibilities (Samsung Newsroom, 2017). Current IMC approach to brand enhancement As already discussed Integrated Marketing Communication is the usage of tools like advertising, social media marketing, sales promotion, etc. Samsung use these tools to effectively communicate with its consumers and communicate the brand to them. The main goals of Integrated Marketing Communication are to create buzz about the brand, to maintain relationship with the customers, to increase awareness for the brand and to drive sales (Kitchen and Burgmann, 2010). The approaches used by Samsung are defining its Unique Selling proposition through various approaches like Print advertisements in newspapers and magazines, through events like sports events, music events, award functions, exhibitions, etc. the company sponsored big events like London Olympic games 2012 to gain popularity from the masses. The company uses celebrities to endorse its products. It helps in making connection between the consumer and the brand. Celebrities add glamour to the product which helps in attracting most o f the consumers. It also makes people aware about the brand (Yeshin, 2012). The company is also using social media to attract target customers. Social media is continuously gaining popularity and have mass population coverage. The social media websites like Facebook, Twitter and Google plus have millions of users which can be approached through social media marketing. Internet is a powerful tool through which the customers and the brand can easily connect with each other. The company runs many creative advertisement campaigns to enhance its brand image among the target consumers (Shimp and Andrews, 2012). The company also adopts the approach of Public relationship in which it personally connect with the customers by taking their opinions and views about the brand. The company send direct emails to individual customer to make them feel privileged. It also enhances its brand image by adopting many sales promotion techniques like discounts, free vouchers or gifts. It can be concluded that the brand uses the appropriate mix of the approaches of marketing communication so that effective communication can be established between the consumers and the company and brand image can be enhanced. References Brand Finance, 2012, BrandFinance Australian Top 30. Retrieved from https://brandfinance.com/images/upload/brandfinance_australia_top_30_final_single_page.pdf Brindha, G 2014, Integrated Marketing Communication Strategies of Apple and Samsung, International Journal of Research and Development - A Management Review (IJRDMR). Fayrene, C Y and Lee, G C, 2011, Customer-based brand equity: A literature review,Researchers World,2(1), p.33. Jain, H 2017, Will Samsung Be Able to Repair Its Brand Image?, NASDAQ. Keller, K L, Parameswaran, M G and Jacob, I, 2011,Strategic brand management: Building, measuring, and managing brand equity, Pearson Education India. Kitchen, P.J. and Burgmann, I., 2010.Integrated marketing communication. John Wiley Sons, Ltd. Mihart, C, 2012, Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process,International Journal of Marketing Studies,4(2), p.121. Samsung Newsroom, 2017, 20 Things You Didnt Know about Samsung, Samsung. Samsung, 2017, About Us, Samsung. Retrieved from https://www.samsung.com/au/aboutsamsung/. Shimp, T A and Andrews, J C, 2012, Advertising promotion and other aspects of integrated marketing communications, Cengage Learning. Victor, H 2014, The hidden meaning behind the names of tech giants: what does Samsung mean?, Phonearena.com. Yeshin, T., 2012,Integrated marketing communications, Routledge.